"Our cultural conditioning tells us that the way we live is the way humans were meant to live from the beginning of time and that we have to hold on to this way of living even if it kills us." [Daniel Quinn, Pg. 145, If they Give You Lined Paper Write Sideways]
Now from an economist's perspective.
"People of privilege will always risk their complete destruction rather surrender any material part of their advantage."[The Age of Uncertainty, John Kenneth Galbraith]